BRAND IDENTITY | LOGO DESIGN
Desturi Safari is a niche tour operator providing bespoke safari holidays in Africa. Combining 30 years of experience, local knowledge, and strong relationships with lodges, guides and other stakeholders, Desturi Safari has built up a strong company in an extremely competitive business.
The project aimed to create a unique brand identity that uses traditional African inspired patterns and colours to emphasise the exotic nature of the brand. The name Desturi Safari translates from the Swahili words "custom journey".
Being one of the key reasons why the company was founded, they believe that every customer should experience a customized holiday based on the culture, wildlife and beautiful landscapes. The work included creation of the brand marque, branding application, promotion as well as merchandise materials.
Bold typography, strong images, and a stripped-down elegance are significant branding aspects. A professional logo design was required to help build online identity characterised by elegance, sophistication and the classic look.
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