BRAND IDENTITY | ADVERTISING
The concept behind this branding of the Cambridge School of Art Degree Show is an interpretation of the meaning behind the graduation ceremony, which concludes three years of study for undergraduates in art and design.
DOT DOT DOT…
Graduation reflects a monumental moment in life, a bridge between past and future. The ellipsis symbolizes this idea, while the background images reflect a shifting atmosphere. Modern elements used within the design tell the story,
engage the target audience and leave a lasting impression. A contrasting palette highlights the variation in the challenges lying ahead, while a delicate texture makes the concept appetizing - unknown doesn’t mean out of control.
The Cambridge School of Art Degree Show represents the culmination of the students' work here. They have studied with Cambridge School of Art for three years, and will be taking their talents out into the world. Over 200 graduating BA (Hons) students are displaying their work in the fields of Computer Games Art, Fashion Design, Film & Television Production, Fine Art, Graphic Design, Illustration, Illustration and Animation, Interior Design, and Photography.
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