L’AVES cosmetics are handmade and created exclusively from carefully selected natural ingredients. The line offers a full range of products for skincare as well as body and hair care. MC Creative Studio was selected to create a logo, brand identity, product packaging, promo ads, merchandises and associated collateral, as well as the design and development of a bold, responsive website that reflects the company’s vision.
The entire concept has a sophisticated, contemporary and natural feel which appeal to luxury buyers. Simple labels with rose gold lines and pure color palette and bamboo elements build a warm connection with the customer. The challenge was to design a brand so it is perceived as a transparent, clear and trustworthy, but which also convey its eco-friendly and cruelty free values.