The concept behind this branding of the Cambridge School of Art Degree Show is an interpretation of the meaning behind the graduation ceremony, which concludes three years of study for undergraduates in art and design. Graduation reflects a monumental moment in life, a bridge between past and future. The ellipsis symbolises this idea, while the background images reflect a shifting atmosphere and are open to unique interpretation. A contrasting palette highlights variation in challenges ahead, while a delicate texture makes the concept palatable - unknown doesn’t mean out of control.